Nick is a white male in his early 40s. He has dark hair and beard with plenty of natural silver highlights.

Nick Croft (He/Him)

Lead Developer


United States

About Nick Croft

Nick “the Geek” Croft has been developing with WordPress for over a decade. Today he is a lead developer for Reaktiv Studios, a WordPress VIP Partner. He has created several plugins for mostly using the Genesis framework as well as custom work for clients and his employer. Nick is the author of the Genesis Explained, a book that focuses on Genesis theme framework.

He has completed his Web Accessibility Specialists (WAS), Certified Professional In Accessibility Core Competencies (CPACC), Certified Professional in Web Accessibility (CPWA), and 508 Trusted Tester certifications. Lately, he has focused on writing highly efficient code, automating all the things, improving in Javascript and React, security, and accessibility.

When he’s not working, he enjoys spending time with his wife, 4 children, and a puppy and lives on a quiet cul de sac in the Shenandoah Valley. He also enjoys home improvement projects, hiking, and river activities.