Rob and panelists will address their experiences with the challenge of selling accessibility services as a generalized web design and development agency. How do you handle clients who theoretically want accessibility, but balk at every price point for additional work? How do you engage with clients who say explicitly ableist things (whether they know it or not!) in response to the suggestion they make their sites more accessible. Panelists will discuss their own successes and failures in the sales process and suggest their ideas for how agencies can get more clients on board.