Selling Accessibility to Skeptical Clients

November 2, 2022 at 16:00 UTC

Rob and panelists will address their experiences with the challenge of selling accessibility services as a generalized web design and development agency. How do you handle clients who theoretically want accessibility, but balk at every price point for additional work? How do you engage with clients who say explicitly ableist things (whether they know it or not!) in response to the suggestion they make their sites more accessible. Panelists will discuss their own successes and failures in the sales process and suggest their ideas for how agencies can get more clients on board.

Session Video


Headshot of Colleen, who is white with brown hair, smiling.
Accessibility Educator, Specialist and Designer, Creative Boost and Gratzer Graphics LLC
Chris Hinds is a white man in his 30's with gray hair and a goatee.
Organizer, Finance Team Lead, COO of Equalize Digital
Rob Howard is a white man in his thirties with dark hair.